Translation Fallecy, Spain are you lactating?

In 1993 the California Milk Processor Board began the now famous “Got Milk?” advertising campaign. This new slogan, which teasingly presented the audience with the possibility of taking out cookies or pouring a bowl of cereal, only to discover they had run out of milk, quickly boosted the flagging milk sales in California, instilling in consumers a sense of the necessity of always having milk on hand.

Encouraged by the early success of the advertisement, the Milk Board turned their attention to the large Latino community in California. Unfortunately, after briefly attempting to adapt the original slogan, the Milk Board realized they would have to employ a different tactic if they wished to successfully reach the Spanish-speaking demographic—apparently this new audience was less than responsive to the company’s translation of the “Got Milk?” slogan, which read something along the lines of “Are you lactating?”